Jenna Gallo

Business development & strategy

Jenna Gallo works in business development, collaborating with founders and product teams on startup growth, product strategy and competitive intelligence. She explores how founder decisions, market signals and product development influence the direction of a business. She welcomes insights and conversations with people building companies, testing ideas and responding to changes in their markets.

Articles by Jenna

Direct mail ROI: from campaign spend to incremental contribution

Use complete costs and contribution-based returns to evaluate direct mail. Keep attributed revenue, pipeline and causal lift separate.

When postcard marketing earns its place in the campaign mix

Evaluate postcards as a specific distribution choice. A clear audience and credible offer matter more than enthusiasm for the format.

Physical mail and attention: what marketers can reasonably infer

Physical presence can change the context in which a message is encountered. It does not establish persuasion, purchase intent or incremental sales.